Born in Grange-over-Sands in Cumbria, Alex attended the Lakes School in Troutbeck Bridge before leaving for university.

In July 2023, Alex was appointed His Majesty’s Lord-Lieutenant of Cumbria.

His early career was in finance and corporate communications in London and briefly Hong Kong before he joined his family’s business, headquartered in Kendal. Following the sale of that company he created and managed new businesses in the financial service and investment sectors in London.

Alex has served on multiple corporate boards and is currently a Trustee of the Grosvenor Estate and a Non-Executive Director of several private companies including the holding company for the Westmorland Family.

In the not-for-profit sector, he was previously a Director of the Family Business Network International, co-founded and is Joint Life President of Family Business UK. He is a Trustee of the Kendal-based Francis C Scott Charitable Trust, which was established by his family. Alex is President of both Cumbria Addictions Advice and Solutions and of Cumbria Scouts.

These experiences mean he brings knowledge of corporate governance, strategy, management, finance and investment to the CCF board, alongside his philanthropic experience, interests and activities.

Alex graduated from Exeter College, Oxford with an MA in Philosophy, Politics & Economics and holds an MBA from IMD, Lausanne, Switzerland. He lives in Windermere on the family’s organic farm with his wife Sam. They have three adult children.

He enjoys hiking, country sports, sailing on Lake Windermere, skiing, expedition travel (he has walked the final degree to the South Pole and crossed Baffin Island twice in winter) and follows rugby union (and represented Cumbria as a schoolboy).