Take a positive step this Black Friday with MyCumbria and the Cumbria Community Foundation

23rd November 2021

Cumbrian residents are being encouraged to take a less consumerist approach this Black Friday, with the countywide MyCumbria discount card now donating a proportion of each sale to the Cumbria Community Foundation.

The event, an American import of the last shopping day after the Thanksgiving holiday, has become more and more commercialised in recent years, however recent events have highlighted to many the importance of creating memories with friends and family rather than buying the latest items. Alongside the donation to the Foundation, a MyCumbria card is far from a single-use item, rather opening up experiences right across the county for a full year.

Cumbria Tourism Managing Director Gill Haigh says “One thing we’ve all discovered over the course of the pandemic is the importance of spending time with friends and family, especially those we’ve been unable to see due to recent travel restrictions. Memories last so much longer and with a MyCumbria card you’re not just giving a loved one a one off present, you’re gifting them 12 months of adventure.

“I’m also delighted a percentage of every card sold will go straight to our Strategic Partners the Cumbria Community Foundation. This charity does so much for the people of Cumbria, supporting youth groups, carers, the arts, environmental schemes, homelessness and more right across the county. After everything Cumbria’s been through recently we all know someone in need of a little extra support and the Foundation is doing a fantastic job at a very difficult time.”

Cumbria Community Foundation’s Chief Executive Andy Beeforth says: “Being a Strategic Partner with Cumbria Tourism is the right thing for the Community Foundation to do. Tourism is a vital part of the Cumbrian economy supporting jobs and the leisure, arts and cultural sectors of the county.  We’re stronger together and I look forward to working in partnership with Cumbria Tourism in support of the people of Cumbria. One important example is the opportunity to make use of the proceeds from the MyCumbria Card. The funds raised by the MyCumbria Card will help the Foundation help charities throughout the county. The MyCumbria card is an important way in which we can all help support local communities here in our county.”

Whatever interests your loved ones, a MyCumbria card can help inspire them to explore their doorstep in 2022 and make memories with friends and family. With discounts on a huge range of experiences, from indulgent afternoon teas at top-quality establishments (including Rothay Manor Hotel, Ambleside (25% off) to family days out at favourites such as Lowther Castle (two for one admission), Holker Hall (two for one admission) and the South Lakes Safari Zoo (50% off both day admission and annual passes), they’ll be able to enjoy low-cost days out across Cumbria. Also, with many looking to get outdoors again there are many ways to save, including 10% off all activities with Graythwaite Adventure and 10% off at The Forge, Staveley-based outdoor brand Inov-8’s brand new store.

MyCumbria cards are available to anyone who lives or works in the county at the special price of just £15 on ‘Charity Friday’ (26th November 2021). To use this offer please use the discount code charityfriday when purchasing (does not apply to renewals). Gift options are also available.

View the full list of current offers and buy your card at www.mycumbriacard.co.uk.